Paid Inbound Growth Optimization Audit & Improvement Roadmap

Paid Inbound Growth Optimization Audit & Improvement Roadmap

Paid Inbound Growth Optimization
Audit & Improvement Roadmap

Improve your paid media campaigns

Improve your paid
media campaigns

Improve your paid
media campaigns

Paid Inbound Growth Optimization Audit & Improvement Roadmap is a purpose-built solution to assess your current media setup, identify readiness gaps, and equip your team with a tactical plan to drive pipeline growth through high-intent demand capture.

Key Features

Key Features

Comprehensive Media Audit

In-depth evaluation of your paid accounts across platforms (Google, LinkedIn) focusing on campaign structure, conversion integrity, and targeting logic.

ICP Intent Signal Assessment

Analyze how well current campaigns are aligned with behaviors and signals from high-intent Ideal Customer Profiles.

Comprehensive Media Audit

In-depth evaluation of your paid accounts across platforms (Google, LinkedIn) focusing on campaign structure, conversion integrity, and targeting logic.

ICP Intent Signal Assessment

Analyze how well current campaigns are aligned with behaviors and signals from high-intent Ideal Customer Profiles.

Comprehensive Media Audit

In-depth evaluation of your paid accounts across platforms (Google, LinkedIn) focusing on campaign structure, conversion integrity, and targeting logic.

ICP Intent Signal Assessment

Analyze how well current campaigns are aligned with behaviors and signals from high-intent Ideal Customer Profiles.

Performance Benchmarking

Compare campaign effectiveness against industry best practices to identify improvement areas in reach, bidding, and targeting.

Conversion Infrastructure Review

Evaluate the integrity of your offline and online conversion signals to improve attribution accuracy and bidding optimization.

Performance Benchmarking

Compare campaign effectiveness against industry best practices to identify improvement areas in reach, bidding, and targeting.

Conversion Infrastructure Review

Evaluate the integrity of your offline and online conversion signals to improve attribution accuracy and bidding optimization.

Performance Benchmarking

Compare campaign effectiveness against industry best practices to identify improvement areas in reach, bidding, and targeting.

Conversion Infrastructure Review

Evaluate the integrity of your offline and online conversion signals to improve attribution accuracy and bidding optimization.

Our Approach

1. Kickoff & Discovery:

Align with your team on campaign objectives, ICP criteria, conversion goals, and funnel dynamics.

2. Hygiene & Performance Audit:

Review campaign structure, bidding logic, keyword strategy, impression share, and platform performance metrics.

3. Deep Funnel Signal Mapping:

Integrate CRM and offline conversion data to evaluate signal strength and optimize down-funnel visibility.

4. Strategic Readiness Roadmap:

Provide a prioritized action plan with recommendations for campaign consolidation, intent-based targeting, smart bidding, and conversion improvement.

Benefits

Benefits

Reclaim wasted ad spend through strategic optimization

Enable readiness for AI-based smart bidding and campaign automation

Align media investment with buyer signals to boost efficiency

Drive a measurable 2–3X increase in marketing-attributed pipeline within 90 days of implementation (based on past engagements)