Paid Media
How SnapLogic's 1st Party Data Activation Achieved 3x ROI in Marketing Sourced Pipeline
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ROI from paid advertising
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Lead to MQL rate
SnapLogic faced two major difficulties: First, they were using a marketing-sourced first touch attribution model that led to limited reporting and an incomplete representation of digital advertising's performance. Second, they experienced low-quality (bot) traffic picked up in Google, leading to further complications.
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