“Before working with Verto, our paid advertising program was extremely inefficient. Since working with Verto, the team has been wonderful in helping us to improve our efficiency and scale what is working well. Everyone on the team is responsive and kind—it truly feels like they are an extension of our small marketing team.”
Mandy Schnirel, VP of Marketing
154%
Increase in number of leads
75%
Decrease in cost per lead
The challenge
Netgain Solutions had low overall number of leads and high cost per lead in Google Ads.
The approach
In the first 3 months of working together, we established four main changes:
Ensured proper data collection
Introduced a new campaign structure after account audit and product research
Activated Smart Bidding
Launched new content assets
Partnering with VertoDigital
Netgain partnered with VertoDigital to build their data collection infrastructure and ensure proper data activation across ad platforms. The result was industry-standard GA4 and GTM configurations, and automated integrations between the ad platforms and Hubspot, ensuring uninterrupted data flow.
After setting up the Google Ads conversion menu, the approach shifted from Manual to Smart bidding. In addition, new content assets were launched, overall focusing the strategy on lead volume growth while decreasing the costs.
The results
The combination of optimized data infrastructure, robust tracking system in place, the right bidding strategy and updated assets resulted in substantial increase in KPIs.
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