Paid Media

Paid Media

Paid Media

How TrillerTV Grew Revenue by 27% Through End-to-End Automation of Paid Search

How TrillerTV Grew Revenue by 27% Through End-to-End Automation of Paid Search

0%

Of the PPV events are being  promoted in Google Search

0%

Increase in ad-attributed revenues for long-tail events on a 6mo basis

The challenge

The main challenge was to scale user acquisition and PPV sale pipeline using paid advertising with existing human resources. We are already successfully leveraging Display, Video, Shopping, Social and direct media buy, but are under-leveraging Google Search. We air 20+ live PPV events per week and we had limited resources to build dedicated campaigns, resulting in 10% of all events being promoted in Google Search.

The challenge

The main challenge was to scale user acquisition and PPV sale pipeline using paid advertising with existing human resources. We are already successfully leveraging Display, Video, Shopping, Social and direct media buy, but are under-leveraging Google Search. We air 20+ live PPV events per week and we had limited resources to build dedicated campaigns, resulting in 10% of all events being promoted in Google Search.

The challenge

The main challenge was to scale user acquisition and PPV sale pipeline using paid advertising with existing human resources. We are already successfully leveraging Display, Video, Shopping, Social and direct media buy, but are under-leveraging Google Search. We air 20+ live PPV events per week and we had limited resources to build dedicated campaigns, resulting in 10% of all events being promoted in Google Search.

The approach

The approach

The approach

The results

The results

The results

"As a data-driven company, we are excited to work with the savvy and result-oriented team of Verto to unlock the full potential of digital for TrillerTV. Results are tangible. We optimized the complete business cycle of product promotion. This is digital transformation in every aspect.”

Kosta Jordanov, CEO of TrillerTV

TrillerTV is the largest independent digital network for combat sports, streaming over 1,500 pay per view (PPV) events per year.

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