Payhawk, a rapidly growing fintech company, was facing challenges with their Meta Pixel conversion tracking. Regulatory changes, the use of ad-blockers, and other technical issues were resulting in underreporting of conversions, leading to incomplete data and potential inaccuracies in their marketing efforts. An audit of the existing Meta Pixel setup revealed configurational areas for improvement. Payhawk needed a solution that would provide more accurate, reliable, and comprehensive data on their ad conversions.