Data & Analytics
Better B2B LeadGen Results: Implementing Advanced Conversion Tracking with Server-Side Tagging and Meta Conversion API
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More PageView events data based on Meta Pixel plus the Conversions API, compared to Meta Pixel alone.
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More Conversion Events data based on Meta Pixel plus the Conversions API, compared to Meta Pixel alone.
Payhawk, a rapidly growing fintech company, was facing challenges with their Meta Pixel conversion tracking. Regulatory changes, the use of ad-blockers, and other technical issues were resulting in underreporting of conversions, leading to incomplete data and potential inaccuracies in their marketing efforts. An audit of the existing Meta Pixel setup revealed configurational areas for improvement. Payhawk needed a solution that would provide more accurate, reliable, and comprehensive data on their ad conversions.
“Partnering with VertoDigital helped us completely reimagine our conversion tracking infrastructure. By implementing Meta’s Conversions API via server-side tagging, we not only addressed long-standing data gaps but also unlocked significantly more reliable performance insights - allowing us to optimize campaigns with far greater precision.”
Avgustina Dobreva
Director of Performance Marketing @ Payhawk
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