Data & Analytics
How Nexo optimized data collection with VertoDigital and Twilio Segment, doubling performance and saving $125K
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Saved annually by reducing manual work and engineering overhead.
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Increase in performance with quality conversions available.
Nexo, a leading digital assets wealth management platform, faced complex challenges with fragmented data, manual processes, and growing compliance demands. Disconnected systems slowed down marketing efforts and limited their ability to activate customer data in real time. They needed a solution to unify their data and power smarter, faster decisions while staying compliant in the dynamic crypto space.
"The integration of Segment gave us the tools to optimize marketing and engagement, making every customer interaction more impactful. Partnering with VertoDigital was key - they brought deep technical expertise, structured execution, and a proactive approach that ensured long-term success and scalability.”
Lyubcho Kostadinov
Head of Marketing @ Nexo
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How Nexo optimized data collection with VertoDigital and Twilio Segment, doubling performance and saving $125K
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