Paid Media

Paid Media

Paid Media

Paid Media

How SnapLogic Decreased Cost per MQL with 1st Party Data and Predictive Audiences

0%

Decrease in CPL 

0%

Decrease in Cost per ICP Lead 

0%

Cheaper Cost per MQL than Q4

The challenge

SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.

The challenge

SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.

The challenge

SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.

The approach

The approach

The approach

The results

The results

The results

"Partnering with VertoDigital to activate LinkedIn’s Predictive Audiences unlocked a 6x lift in MQLs while slashing costs. It’s easily been our most efficient LinkedIn lead gen program yet."

Tim White
VP of Marketing at Snaplogic

SnapLogic is a cloud-based, unified integration platform as a service (iPaaS) that simplifies enterprise technology stacks through Enterprise Automation. A leader in Generative Integration, it enables businesses to seamlessly integrate multiple applications, big data, complex APIs, and IoT using drag-and-drop components, accelerating business outcomes.

Ready. Set. Grow.

First step towards a trusted partnership. Let's chat about your goals.

Book intro call

Book intro call

Book intro call

Book intro call

More Case Studies

More Case Studies

How Nexo optimized data collection with VertoDigital and Twilio Segment, doubling performance and saving $125K
From Zero to Insight: How We Helped icanpreneur Launch a Robust Data Collection Strategy with GA4 and Custom Event Tracking
Better B2B LeadGen Results: Implementing Advanced Conversion Tracking with Server-Side Tagging and Meta Conversion API