Paid Media
How SnapLogic Decreased Cost per MQL with 1st Party Data and Predictive Audiences
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Decrease in CPL
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Decrease in Cost per ICP Lead
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Cheaper Cost per MQL than Q4
SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.
"Partnering with VertoDigital to activate LinkedIn’s Predictive Audiences unlocked a 6x lift in MQLs while slashing costs. It’s easily been our most efficient LinkedIn lead gen program yet."
Tim White
VP of Marketing at Snaplogic
SnapLogic is a cloud-based, unified integration platform as a service (iPaaS) that simplifies enterprise technology stacks through Enterprise Automation. A leader in Generative Integration, it enables businesses to seamlessly integrate multiple applications, big data, complex APIs, and IoT using drag-and-drop components, accelerating business outcomes.
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