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How SnapLogic Decreased Cost per MQL with 1st Party Data and Predictive Audiences

0%

Decrease in CPL 

0%

Decrease in Cost per ICP Lead 

The challenge

SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.

The challenge

SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.

The challenge

SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.

The challenge

SnapLogic had been leveraging LinkedIn as a key marketing channel for lead generation for a few years. However, in the last few quarters, the platform struggled to deliver Marketing Qualified Leads (MQLs) despite maintaining lead volume. LinkedIn needed to bring in high-intent prospects that moved through the funnel efficiently.

The approach

The approach

The approach

The approach

The results

The results

The results

The results

"Partnering with VertoDigital to activate LinkedIn’s Predictive Audiences unlocked a 6x lift in MQLs while slashing costs. It’s easily been our most efficient LinkedIn lead gen program yet."

Tim White, VP of Marketing at Snaplogic

SnapLogic is a cloud-based, unified integration platform as a service (iPaaS) that simplifies enterprise technology stacks through Enterprise Automation. A leader in Generative Integration, it enables businesses to seamlessly integrate multiple applications, big data, complex APIs, and IoT using drag-and-drop components, accelerating business outcomes.

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