Paid Media

Paid Media

Paid Media

How Maximize Conversion Value with tROAS Brought 11x ROAS in SnapLogic’s Account

0X

ROAS on opportunities

0%

Increase in volume of Opportunities

The challenge

While the Google Ads account was generating a healthy volume of Ideal Customer Profile (ICP) leads and Marketing Qualified Leads (MQLs), it fell short in converting these into tangible business opportunities. The critical task was to demonstrate the real bottom-line impact of our advertising efforts by significantly boosting both the quantity and quality of opportunities originating from Google Ads.

The challenge

While the Google Ads account was generating a healthy volume of Ideal Customer Profile (ICP) leads and Marketing Qualified Leads (MQLs), it fell short in converting these into tangible business opportunities. The critical task was to demonstrate the real bottom-line impact of our advertising efforts by significantly boosting both the quantity and quality of opportunities originating from Google Ads.

The challenge

While the Google Ads account was generating a healthy volume of Ideal Customer Profile (ICP) leads and Marketing Qualified Leads (MQLs), it fell short in converting these into tangible business opportunities. The critical task was to demonstrate the real bottom-line impact of our advertising efforts by significantly boosting both the quantity and quality of opportunities originating from Google Ads.

The challenge

While the Google Ads account was generating a healthy volume of Ideal Customer Profile (ICP) leads and Marketing Qualified Leads (MQLs), it fell short in converting these into tangible business opportunities. The critical task was to demonstrate the real bottom-line impact of our advertising efforts by significantly boosting both the quantity and quality of opportunities originating from Google Ads.

The approach

The approach

The approach

The approach

The results

The results

The results

The results

"Our collaboration with VertoDigital took our digital advertising efforts to the next level. By focusing on high-value opportunities and aligning our bottom-funnel strategy with business goals, we saw a dramatic performance improvement. The introduction of Value-Based Bidding and targeted regional strategies delivered a remarkable 11x ROAS on opportunities. This approach helped us increase the volume of MQLs and prove our campaigns' value in driving high-quality marketing sourced opportunities. The results went beyond what we anticipated and significantly impacted our business growth!"

Davi Chittams, Director of Demand Generation

SnapLogic is a cloud-based, unified integration platform as a service (iPaaS) that simplifies enterprise technology stacks through Enterprise Automation. A leader in Generative Integration, it enables businesses to seamlessly integrate multiple applications, big data, complex APIs, and IoT using drag-and-drop components, accelerating business outcomes.

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