Paid Media
How Maximize Conversion Value with tROAS Brought 11x ROAS in SnapLogic’s Account
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ROAS on opportunities
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Increase in volume of Opportunities
While the Google Ads account was generating a healthy volume of Ideal Customer Profile (ICP) leads and Marketing Qualified Leads (MQLs), it fell short in converting these into tangible business opportunities. The critical task was to demonstrate the real bottom-line impact of our advertising efforts by significantly boosting both the quantity and quality of opportunities originating from Google Ads.
"Our collaboration with VertoDigital took our digital advertising efforts to the next level. By focusing on high-value opportunities and aligning our bottom-funnel strategy with business goals, we saw a dramatic performance improvement. The introduction of Value-Based Bidding and targeted regional strategies delivered a remarkable 11x ROAS on opportunities. This approach helped us increase the volume of MQLs and prove our campaigns' value in driving high-quality marketing sourced opportunities. The results went beyond what we anticipated and significantly impacted our business growth!"
Davi Chittams
Director of Demand Generation
SnapLogic is a cloud-based, unified integration platform as a service (iPaaS) that simplifies enterprise technology stacks through Enterprise Automation. A leader in Generative Integration, it enables businesses to seamlessly integrate multiple applications, big data, complex APIs, and IoT using drag-and-drop components, accelerating business outcomes.
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