Paid Media

Paid Media

Paid Media

How SnapLogic Decreased Cost per Registration by 45% using LinkedIn Event Ads

How SnapLogic Decreased Cost per Registration by 45% using LinkedIn Event Ads

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Lower Cost Per Registration compared to overall quarterly CPL

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Lower Cost Per Registration compared to previous year

The challenge

Historically SnapLogic had challenges with advertising virtual events with Single Image Ads as a format on LinkedIn. The registrations were few and the cost was 57% higher than the average CPL for the account. With the upcoming global virtual summit in 2024, a new strategy was needed.

The challenge

Historically SnapLogic had challenges with advertising virtual events with Single Image Ads as a format on LinkedIn. The registrations were few and the cost was 57% higher than the average CPL for the account. With the upcoming global virtual summit in 2024, a new strategy was needed.

The challenge

Historically SnapLogic had challenges with advertising virtual events with Single Image Ads as a format on LinkedIn. The registrations were few and the cost was 57% higher than the average CPL for the account. With the upcoming global virtual summit in 2024, a new strategy was needed.

The approach

The approach

The approach

The results

The results

The results

"Partnering with VertoDigital on LinkedIn Event Ads has been a game-changer for us. Their expertise helped us achieve a Cost per Lead 45.25% lower than our Q1 2024 CPL and significantly reduced our overall campaign costs. This collaboration highlights the immense value of innovative advertising strategies in driving efficient and impactful results."

Tim White, VP, Corporate Marketing at SnapLogic

SnapLogic is a cloud-based, unified integration platform as a service (iPaaS) that simplifies enterprise technology stacks through Enterprise Automation. A leader in Generative Integration, it enables businesses to seamlessly integrate multiple applications, big data, complex APIs, and IoT.

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