Paid Media
Adopting Offline Conversion Tracking and Growing Self-Service Pipeline by 420%
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increase in self-service pipeline
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Decrease in cost per trial
COVID-19 pushed the startup to focus on a self-service model. At the time, the cost-per-trial was too expensive, mostly due to a high cost-per-click for targeted keywords in Search. First, Quantive set a cost per trial target of 50% below what they were then generating. Second, as a startup Quantitative had limited historical customer data.
“We witnessed the true power of using our own data to improve the algorithms. Even as a new company, we were able to reach more high-intent customers while lowering acquisition costs. We’re already planning for what we can do next.”
Seth Elliott
Then CMO, now COO
Quantive (formally Gtmhub) is a multinational startup that helps companies achieve their goals through Objective and Key Results (OKR) software. Over 2020, the company has grown by nearly 400% with 800 new customers — almost 75% of them self-service users.
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