Paid Media

Adopting Offline Conversion Tracking and Growing Self-Service Pipeline by 420%

increase in self-service pipeline

Decrease in cost per trial

The challenge

COVID-19 pushed the startup to focus on a self-service model. At the time, the cost-per-trial was too expensive, mostly due to a high cost-per-click for targeted keywords in Search. First, Quantive set a cost per trial target of 50% below what they were then generating. Second, as a startup Quantitative had limited historical customer data.

The challenge

The approach

Partnering with VertoDigital

The results

“We witnessed the true power of using our own data to improve the algorithms. Even as a new company, we were able to reach more high-intent customers while lowering acquisition costs. We’re already planning for what we can do next.”

Seth Elliott then CMO, now COO Quantive

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Adopting Offline Conversion Tracking and Growing Self-Service Pipeline by 420%

Adopting Offline Conversion Tracking and Growing Self-Service Pipeline by 420%

“We witnessed the true power of using our own data to improve the algorithms. Even as a new company, we were able to reach more high-intent customers while lowering acquisition costs. We’re already planning for what we can do next.”

Ready. Set. Grow.

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