Data & Analytics
Microcredit's GA4 Transformation: Achieving Regulatory Compliance and Advanced Funnel Tracking
Microcredit, a leading microfinance provider, needed to upgrade its analytics infrastructure to comply with EU regulations, including GDPR. They required a migration from Universal Analytics to Google Analytics 4 (GA4), integration of Google Consent Mode v2 to maintain data measurement, and a custom solution for enhanced conversion tracking within their multi-step application form.
"It’s important for our business to understand in detail the online behavior of our customers. Under the professional supervision of VertoDigital team and the advanced tracking solutions developed by them we managed successfully to migrate to GA4 without losing data. Meeting the new EU requirements and GDPR regulations was another challenge that we passed together. Last, but not least it’s always great pleasure to gain knowledge and skills of Verto’s team."
Alexandra Popova
Marketing Manager, Microcredit Jsc
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