Data & Analytics

Data & Analytics

Data & Analytics

Data & Analytics

From Universal Analytics to GA4: Economedia’s Multisite Migration and Advanced Data Strategy

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The challenge

Economedia, Bulgaria's leading business publisher with multiple brands, faced the urgent need to migrate from Universal Analytics to Google Analytics 4 (GA4). Managing analytics across numerous websites with distinct tracking needs, they also aimed to integrate their data into a centralized system to enhance insights and decision-making, all while adhering to a tight deadline.

The challenge

Economedia, Bulgaria's leading business publisher with multiple brands, faced the urgent need to migrate from Universal Analytics to Google Analytics 4 (GA4). Managing analytics across numerous websites with distinct tracking needs, they also aimed to integrate their data into a centralized system to enhance insights and decision-making, all while adhering to a tight deadline.

The challenge

Economedia, Bulgaria's leading business publisher with multiple brands, faced the urgent need to migrate from Universal Analytics to Google Analytics 4 (GA4). Managing analytics across numerous websites with distinct tracking needs, they also aimed to integrate their data into a centralized system to enhance insights and decision-making, all while adhering to a tight deadline.

The approach

The approach

The approach

Partnering with VertoDigital

Partnering with VertoDigital

Partnering with VertoDigital

The results

The results

The results

“VertoDigital was a great partner in implementing GA4 across our websites. Their expertise, reliability, and ability to meet deadlines were exceptional. Their work was also an important part of our data warehouse project. We highly value their technical knowledge and professional approach."

Chavdar Dimov
Head of audience data

Economedia is Bulgaria's leading business publisher with multiple brands.

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