Data & Analytics
From Universal Analytics to GA4: Economedia’s Multisite Migration and Advanced Data Strategy
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Economedia, Bulgaria's leading business publisher with multiple brands, faced the urgent need to migrate from Universal Analytics to Google Analytics 4 (GA4). Managing analytics across numerous websites with distinct tracking needs, they also aimed to integrate their data into a centralized system to enhance insights and decision-making, all while adhering to a tight deadline.
“VertoDigital was a great partner in implementing GA4 across our websites. Their expertise, reliability, and ability to meet deadlines were exceptional. Their work was also an important part of our data warehouse project. We highly value their technical knowledge and professional approach."
Chavdar Dimov
Head of audience data
Economedia is Bulgaria's leading business publisher with multiple brands.
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