Paid Media
How Cribl Used Brand Awareness to Reduce Cost per Lead and Increase Conversion Rate by 14%
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Decrease in cost per remarketing lead
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Increase in conversion rate
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Increase in YoY brand searches on Google
Cribl's initial goal was capture existing demand, but their cost per lead was high and they were not generating enough leads to achieve their marketing goals. Therefore, they needed to rethink their strategy and come up with a new approach to attract potential prospects and increase their brand visibility.
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