Streamlining Multi-Domain Tracking: Cribl.io's Successful Transition to Google Analytics 4 with VertoDigital

Cribl.io, a forward-thinking software company, confronted the challenge of transitioning from Universal Analytics to Google Analytics 4. The company operates multiple websites and encountered difficulties in merging and understanding user behavior across all platforms. Their existing infrastructure consisted of individual Google Tag Manager containers and Universal Analytics properties, leading to complications in tagging maintenance, event tracking inconsistency, and overall low data quality.