Paid Media

Paid Media

Paid Media

How Cloudflare’s Self-Serve entity Increased Its ROAS by 60% in 100 days

0%

Increase in ROAS

0%

Increase in purchases and plan upgrades

The challenge

Cloudflare’s Self-Serve entity faced challenges in growing their ROAS sustainably on paid search, focusing on Google Ads but including Microsoft Ads later on. They needed to improve the channel's effectiveness in achieving their business goals: higher return on ad spend and conversion rates.

The challenge

Cloudflare’s Self-Serve entity faced challenges in growing their ROAS sustainably on paid search, focusing on Google Ads but including Microsoft Ads later on. They needed to improve the channel's effectiveness in achieving their business goals: higher return on ad spend and conversion rates.

The challenge

Cloudflare’s Self-Serve entity faced challenges in growing their ROAS sustainably on paid search, focusing on Google Ads but including Microsoft Ads later on. They needed to improve the channel's effectiveness in achieving their business goals: higher return on ad spend and conversion rates.

The approach

The approach

The approach

Partnering with VertoDigital

Partnering with VertoDigital

Partnering with VertoDigital

The results

The results

The results

Ready. Set. Grow.

First step towards a trusted partnership. Let's chat about your goals.

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Book intro call

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