Paid Media
How Cloudflare’s Self-Serve entity Increased Its ROAS by 60% in 100 days
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Increase in purchases and plan upgrades
Cloudflare’s Self-Serve entity faced challenges in growing their ROAS sustainably on paid search, focusing on Google Ads but including Microsoft Ads later on. They needed to improve the channel's effectiveness in achieving their business goals: higher return on ad spend and conversion rates.
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