Data & Analytics

Data & Analytics

Data & Analytics

How AXI Finance Used GA4 to Unify Online and Offline Data for Better Business Insights

How AXI Finance Used GA4 to Unify Online and Offline Data for Better Business Insights

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The challenge

Access Finance faced challenges in maturing their digital capability and increasing productivity. One of their main hurdles was merging online and offline data to make data-driven decisions based on key conversion signals. They also struggled with agility in budget allocation and optimization, and data silos due to a lack of systems integration.

The challenge

Access Finance faced challenges in maturing their digital capability and increasing productivity. One of their main hurdles was merging online and offline data to make data-driven decisions based on key conversion signals. They also struggled with agility in budget allocation and optimization, and data silos due to a lack of systems integration.

The challenge

Access Finance faced challenges in maturing their digital capability and increasing productivity. One of their main hurdles was merging online and offline data to make data-driven decisions based on key conversion signals. They also struggled with agility in budget allocation and optimization, and data silos due to a lack of systems integration.

The approach

The approach

The approach

Partnering with VertoDigital

Partnering with VertoDigital

Partnering with VertoDigital

The results

The results

The results

“The convergence of online and offline data is not just a trend, it's necessity for businesses that want to succeed in a rapidly changing digital landscape. GA4 is the key to unlocking the power of this integration, providing a unified view of customer behavior and insights that drive better marketing decisions and ultimately, business growth.”

Ivan Arnaudov, CMO

Access Finance is an International consumer finance provider.

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