Paid Media

Paid Media

Paid Media

AMPECO: ABM Tracking. A semi-automated on-demand dashboard illustrating how Target Accounts have been engaged with LinkedIn Ads & Posts on a Monthly basis

The challenge

AMPECO is running ABM campaigns to geography defined account lists, sourced dynamically through the HubSpot<>LinkedIn Integration. The wider organization, and in specific - the Sales team wanted to gain access to the existing data of Account-level engagement, available in the LinkedIn interface, but inaccessible for monitoring over time to better understand how Paid ABM efforts are supporting their Sales Conversations.

The challenge

AMPECO is running ABM campaigns to geography defined account lists, sourced dynamically through the HubSpot<>LinkedIn Integration. The wider organization, and in specific - the Sales team wanted to gain access to the existing data of Account-level engagement, available in the LinkedIn interface, but inaccessible for monitoring over time to better understand how Paid ABM efforts are supporting their Sales Conversations.

The challenge

AMPECO is running ABM campaigns to geography defined account lists, sourced dynamically through the HubSpot<>LinkedIn Integration. The wider organization, and in specific - the Sales team wanted to gain access to the existing data of Account-level engagement, available in the LinkedIn interface, but inaccessible for monitoring over time to better understand how Paid ABM efforts are supporting their Sales Conversations.

The approach

The approach

The approach

The results

The results

The results

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