Paid Media
AMPECO: ABM Tracking. A semi-automated on-demand dashboard illustrating how Target Accounts have been engaged with LinkedIn Ads & Posts on a Monthly basis
AMPECO is running ABM campaigns to geography defined account lists, sourced dynamically through the HubSpot<>LinkedIn Integration. The wider organization, and in specific - the Sales team wanted to gain access to the existing data of Account-level engagement, available in the LinkedIn interface, but inaccessible for monitoring over time to better understand how Paid ABM efforts are supporting their Sales Conversations.
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