Paid Media
How AMPECO Used Contact-Level ABM to Increase Cold Outreach Meetings by 58%
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Increase in Cold Outreach Meetings Booked
AMPECO needed to target and convert accounts by engaging real buying-committee members. Legacy audience targeting produced low-quality prospects and low meeting rates. Without contact-level activation tied to personas and CRM, SDRs couldn’t prioritize outreach based on true intent or attribute impact to marketing.
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