Paid Inbound Growth Optimization Audit & Improvement Roadmap

Paid Inbound Growth Optimization Audit & Improvement Roadmap

Is your paid media driving real business impact—or just impressions and traffic?

B2B marketers are increasingly challenged to prove that their paid campaigns are contributing to pipeline growth. The reality is that many paid media programs are hindered by poor conversion tracking, disconnected systems, and misaligned targeting strategies. These gaps result in budget inefficiencies, poor signal-to-bid alignment, and limited revenue attribution.


Paid Inbound Growth Optimization Audit & Improvement Roadmap is a purpose-built solution to assess your current media setup, identify readiness gaps, and equip your team with a tactical plan to drive pipeline growth through high-intent demand capture.

Key Features

Key Features

Key Features

Comprehensive Media Audit

In-depth evaluation of your paid accounts across platforms (Google, LinkedIn) focusing on campaign structure, conversion integrity, and targeting logic.

ICP Intent Signal Assessment

Analyze how well current campaigns are aligned with behaviors and signals from high-intent Ideal Customer Profiles.

Performance Benchmarking

Compare campaign effectiveness against industry best practices to identify improvement areas in reach, bidding, and targeting.

Conversion Infrastructure Review

Evaluate the integrity of your offline and online conversion signals to improve attribution accuracy and bidding optimization.

Our Approach

Our Approach

Our Approach

1. Kickoff & Discovery:
1. Kickoff & Discovery:

Align with your team on campaign objectives, ICP criteria, conversion goals, and funnel dynamics.

Align with your team on campaign objectives, ICP criteria, conversion goals, and funnel dynamics.

2. Hygiene & Performance Audit:
2. Hygiene & Performance Audit:

Review campaign structure, bidding logic, keyword strategy, impression share, and platform performance metrics.

Review campaign structure, bidding logic, keyword strategy, impression share, and platform performance metrics.

3. Deep Funnel Signal Mapping:
3. Deep Funnel Signal Mapping:

Integrate CRM and offline conversion data to evaluate signal strength and optimize down-funnel visibility.

4. Strategic Readiness Roadmap:
4. Strategic Readiness Roadmap:

Provide a prioritized action plan with recommendations for campaign consolidation, intent-based targeting, smart bidding, and conversion improvement.

Provide a prioritized action plan with recommendations for campaign consolidation, intent-based targeting, smart bidding, and conversion improvement.

Deliver a tailored action plan focused on campaign consolidation, smart bidding readiness, and high-quality lead generation.

Benefits

Benefits

Benefits

Reclaim wasted ad spend through strategic optimization

Reclaim wasted ad spend through strategic optimization

Reclaim wasted ad spend through strategic optimization

Enable readiness for AI-based smart bidding and campaign automation

Align media investment with buyer signals to boost efficiency

Drive a measurable 2–3X increase in marketing-attributed pipeline within 90 days of implementation (based on past engagements)