Precision Pipeline Growth with Contact-Level Advertising

Precision Pipeline Growth with Contact-Level Advertising

While most ABM strategies target accounts, the real drivers of conversion are individuals—decision-makers, influencers, and champions within those accounts. Traditional advertising platforms fail to capture and act on engagement at the contact level, leading to inefficiencies in both marketing spend and sales execution.


Our Contact-Level Advertising Solution empowers go-to-market teams to reach the right people with precision. By delivering tailored ads to pre-identified contacts and feeding their engagement data directly into the CRM, marketing can warm up prospects, and sales can prioritize outreach based on real buying signals—maximizing pipeline performance and accelerating deal velocity.

Key Features

Key Features

Key Features

Contact-Level Ad Targeting

Deliver highly targeted ad campaigns to known individuals within named accounts using CRM contact data.

Cross-Channel Execution

Run campaigns across LinkedIn, Meta, and Google to maximize reach and engagement.

CRM-Integrated Engagement Tracking

Capture ad impressions, clicks, and frequency for each contact—directly within your CRM.

Actionable Sales Signals

Provide sales teams with real-time engagement data to prioritize outreach and tailor messaging.


Our Approach

Our Approach

Our Approach

1. Define the ICP
and Buyer Cohorts:
1. Define the ICP
and Buyer Cohorts:

Collaborate with Sales to build target contact lists based on your Ideal Customer Profile.

Collaborate with Sales to build target contact lists based on your Ideal Customer Profile.

2. Upload to CRM:
2. Upload to CRM:

Organize buyer groups within your CRM to enable precise targeting and tracking.

Organize buyer groups within your CRM to enable precise targeting and tracking.

3. Launch Multi-Channel Campaigns:
3. Launch Multi-Channel Campaigns:

Deploy tailored advertising to identified contacts across LinkedIn, Meta, and Google.

4. Sync Engagement Signals:
4. Sync Engagement Signals:

Automatically push ad performance data (impressions, clicks, frequency) back into your CRM.

Automatically push ad performance data (impressions, clicks, frequency) back into your CRM.

Deliver a tailored action plan focused on campaign consolidation, smart bidding readiness, and high-quality lead generation.

5. Activate Sales Outreach:
5. Activate Sales Outreach:

Equip Sales with timely, relevant engagement insights to prioritize and personalize outreach, increasing connection and conversion rates.

Benefits

Benefits

Benefits

Turn Cold Outreach into Warm Conversations
Reach contacts with relevant content before sales connects—creating familiarity and improving responsiveness.

Improve Conversion Rates
Sales is 57% more likely to book meetings with contacts warmed by marketing.

Reduce Wasted Ad Spend
Target only verified buyers—no more spraying impressions across irrelevant personas.

Align Marketing and Sales for Maximum Impact
Drive coordinated efforts that connect digital engagement with human interaction.

Gain Unprecedented Contact-Level Insights
Measure the true influence of marketing on pipeline growth with contact-level data, not vague account summaries.