MarTech Data Foundation

Create a strategic data foundation for growth

Our solution begins with a strategic assessment of your goals and current MarTech stack, then builds a scalable, consent-respecting data collection framework.

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Key Features

Strategic Solution Architecture

We develop a custom measurement framework, an events tracking matrix and developer documentation for dataLayer implementation.

Tool Implementation & Integration

We deploy and configure best-in-class tools, including GTM, GA4, and Segment that automates tag deployment and event tracking.

Strategic Solution Architecture

We develop a custom measurement framework, an events tracking matrix and developer documentation for dataLayer implementation.

Tool Implementation & Integration

We deploy and configure best-in-class tools, including GTM, GA4, and Segment that automates tag deployment and event tracking.

Strategic Solution Architecture

We develop a custom measurement framework, an events tracking matrix and developer documentation for dataLayer implementation.

Tool Implementation & Integration

We deploy and configure best-in-class tools, including GTM, GA4, and Segment that automates tag deployment and event tracking.

Conversion Tracking & Governance

We automate tag deployment, governance protocols and ensure accurate, privacy-compliant data collection.

Dashboarding & Reporting Readiness

We clean and unify disparate data sources, enhance data quality and create a 360° across channels, platforms and campaigns.

Conversion Tracking & Governance

We automate tag deployment, governance protocols and ensure accurate, privacy-compliant data collection.

Dashboarding & Reporting Readiness

We clean and unify disparate data sources, enhance data quality and create a 360° across channels, platforms and campaigns.

Conversion Tracking & Governance

We automate tag deployment, governance protocols and ensure accurate, privacy-compliant data collection.

Dashboarding & Reporting Readiness

We clean and unify disparate data sources, enhance data quality and create a 360° across channels, platforms and campaigns.

Our Approach

1. Discovery Workshops

Engage stakeholders to understand goals, use cases, and tools.

2. Technical Deployment:

Implement and configure tools with best practices and compliance standards.

3. Enablement & Handover:

Deliver documentation, dashboards, and training to empower your teams.

4. Solution Design:

Review account structure, keyword strategy, conversion setup, impression share, and bidding logic.

5. Data Validation:

Execute QA to confirm data fidelity and tracking integrity.

Benefits

Faster Time to Insight
Get reliable, analysis-ready data faster with scalable architecture and automated governance.

First-Party Data Foundation
Build compliant, high-quality first-party data to fuel marketing and sales initiatives.

Resource Efficiency
Reduce reliance on developers for tag updates and analytics issues.

Business-Aligned Analytics
Align tracking and reporting to your actual business goals and KPIs—not just out-of-the-box setups.

Future-Proofed Infrastructure
Stay ahead of privacy regulations and MarTech changes with flexible, extensible implementations.

Cross-Channel Clarity
Unify online and offline data sources to understand the full customer journey and optimize conversions.