MarTech Data Collection Audit

MarTech Data
Collection Audit

In today’s data-driven marketing landscape, accurate data collection is non-negotiable. Yet many organizations unknowingly operate with flawed or incomplete data due to misaligned tools, outdated configurations, or gaps in governance.

Our MarTech Data Collection Audit was developed to address these issues head-on. By focusing on your GA4 and GTM implementation, we deliver clarity, compliance, and confidence in your analytics. This enables smarter decision-making and a stronger foundation for marketing performance.

Key Features

🔍 Needs Analysis and Discovery

Conduct stakeholder interviews to understand business objectives, key performance indicators (KPIs), and pain points.
Audit current usage of GA4 and GTM to assess maturity and performance.
Deliver a documented discovery summary outlining data challenges and strategic goals.

🧩 MarTech Stack Overview

Map all domains and technologies in use across your digital ecosystem.
Assess the current MarTech stack for integration gaps, inefficiencies, and compliance risks.
Deliver a visual MarTech diagram and roadmap, with specific recommendations for improvement and new tools if needed.

📊 GA4 Configuration Audit

Analyze event tracking, custom dimensions, audience definitions, and e-commerce setup.
Review integrations with other marketing tools and platforms.
Provide a detailed audit report highlighting gaps, proposed fixes, and opportunities for enhanced tracking and insight generation.

🏷️ GTM Setup Audit

Audit all tags, triggers, and variables against best practices.
Validate data layer implementation and tag firing reliability.
Ensure third-party tags meet performance and compliance standards (e.g., GDPR).
Deliver a fully documented GTM audit report with optimization recommendations.

Our Approach

We combine technical precision with strategic insight to ensure your data infrastructure is aligned with your business goals. Our approach includes:

1. Collaborative Discovery:

Stakeholder alignment ensures we solve the right problems and uncover hidden inefficiencies.

2. Technical Deep Dive:

Our audit process is led by certified analysts and solution architects who specialize in GA4 and GTM.

3. Compliance-First Lens:

Every recommendation is made with GDPR and broader data privacy regulations in mind.

4. Actionable Documentation:

Each audit concludes with prioritized recommendations and a clear path to implementation.

Deliver a tailored action plan focused on campaign consolidation, smart bidding readiness, and high-quality lead generation.

Each audit concludes with prioritized recommendations and a clear path to implementation.

Benefits

Enhanced Data Accuracy – Eliminate blind spots and reduce reliance on flawed data, enabling smarter decisions.

Compliance & Risk Reduction – Our audit ensures alignment with GDPR and other regulations, helping you avoid costly penalties.

Strategic Growth Enablement – Build a future-proof foundation for marketing innovation, analytics maturity, and operational efficiency.

Improved Marketing ROI – Accurate tracking supports better attribution, campaign performance evaluation, and budget optimization.

Streamlined MarTech Stack – Discover underused tools, eliminate redundancies, and identify integration opportunities that support scale.