Connected Funnel Insights

Connected
Funnel Insights

8 out of 10 B2B scale-up leaders we engage with are unable to pinpoint their cost per inbound sales-qualified lead. This critical blind spot stems from disconnected data systems—where advertising performance metrics live separately from CRM outcomes. Without a unified view, revenue teams are left making strategic decisions based on partial data, limiting efficiency and scalability.


Connected Funnel Insights bridges this divide, empowering organizations to understand the true performance of their marketing investments from first click to closed deal.

Key Features

Key Features

Key Features

Centralized Visibility

Unified reporting on lead volume and lead quality across all paid media channels.

Granular Cost & Source Analysis

Deep analysis of cost per lead, volume, and quality by campaign, channel, and source.

Near Real-Time Data Freshness

Data updates every 3–6 hours, enabling timely and informed decision-making.

Fully Automated Integration

Say goodbye to manual CRM list exports—our solution automates data flows end-to-end.

Privacy-Safe & Secure

Utilizes hashed data pipelines and pulls only non-PII data, ensuring full data compliance and security.

Our Approach

Our Approach

Our Approach

We implement Connected Funnel Insights by building automated, secure data pipelines that connect your entire marketing technology stack—from ad platforms to your CRM. Our team works closely with your internal stakeholders to:


  • Map the data architecture between platforms

  • Define key funnel milestones and conversion points

  • Automate lead and cost tracking at the source and campaign level

  • Customize reporting dashboards based on your business KPIs

This approach eliminates data silos and manual processes while delivering a scalable solution tailored to your specific performance needs.


We implement Connected Funnel Insights by building automated, secure data pipelines that connect your entire marketing technology stack—from ad platforms to your CRM. Our team works closely with your internal stakeholders to:


  • Map the data architecture between platforms

  • Define key funnel milestones and conversion points

  • Automate lead and cost tracking at the source and campaign level

  • Customize reporting dashboards based on your business KPIs

This approach eliminates data silos and manual processes while delivering a scalable solution tailored to your specific performance needs.


Benefits

Benefits

Benefits

🔍 True Cost Clarity

Accurately track cost per sales-qualified lead and campaign ROI, driving more efficient spend.

🔍 True Cost Clarity

Accurately track cost per sales-qualified lead and campaign ROI, driving more efficient spend.

🔍 True Cost Clarity

Accurately track cost per sales-qualified lead and campaign ROI, driving more efficient spend.

⏱️ Faster, Smarter Decisions

Near real-time reporting supports agile decision-making and faster campaign optimization.

⏱️ Faster, Smarter Decisions

Near real-time reporting supports agile decision-making and faster campaign optimization.

📈 Improved Revenue Alignment

Align marketing and sales around shared data, driving better collaboration and pipeline growth.

🔁 Elimination of Manual Workflows

Free up your team from time-consuming manual reporting with fully automated integrations.

🔐 Enterprise-Grade Data Security

Maintain full compliance with secure, non-PII data handling throughout the reporting infrastructure.