Paid Media

Maximizing Results When Optimizing Ad Spend: AUBG Increases Started Applications with 82%

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Increase in started applications

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Decreased cost per started application

The challenge

The American University in Bulgaria sought to achieve a two-fold goal: expanding their applicant pool while simultaneously optimizing their digital advertising spend with a constrained budget.

The approach

Partnering with VertoDigital

The results

Ready. Set. Grow.

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